Hospitality Gamechanger Summit

Lead the Shift! 

19 e 20 May 2026 | Bolzano, Italy

Shape the future of hospitality

BEAM is the event where hospitality leaders come together to innovate and build the future of the industry.

19 and 20 May 2026 | Bolzano, Italy

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Top Speakers of the international hospitality industry

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Main Stage Keynotes

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BEAM Labs

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Networking Moments

Join the international summit dedicated to the future of hospitality

BEAM brings together international hospitality leaders: professionals and innovators who want to develop new ideas, build strategic partnerships, and turn industry challenges into concrete opportunities.

 

During two days of inspiration, networking, and hands-on experiences, participants will have the opportunity to engage with industry leaders, share their visions, build strategic collaborations, and discover new solutions for the global hospitality ecosystem.

What unites us is more than an industry: It’s the vision of a more human, sustainable, and transformative hospitality.

Join the international summit dedicated to the future of hospitality

Training

Networking

Innovation

Vision

Keynote Speaker

Summit 2026

Andreas Tuffentsammer

Hospitality Strategist, Michelin Star Chef & Founder Restaurant Hero

Angelica Galeazzi

Founder & Owner, L’Angelica Corte Palazzina

Benjamin Adrion

Initiator of Viva con Agua & Villa Viva

Boris Lebedev

Speaker, Business consultant and lecturer

Magnus Busch

Founder nook Society

Nils Persson

Chief Marketing Officer, Visit Sweden

Sabine Rogg

Managing Director Avantgarde Germany & Trendbüro

Sven Sallaerts

Co-founder Younique Concepts

Tyler Brûlé

Editorial Director & Chairman, Monocle

Lab Speaker

Summit 2026

Anne Aubrunner, MSc MSc

Managing Director, FMTG Invest

Christian Hamerle

Head of Global Food Service Transformation, Dussmann

Corina Meroth

Director Hospitality, Vitra

Dr. Constanze Heydkamp

Research Associate at the Fraunhofer IAO

Joana Dickinson

Head of Project Development & Pre-Opening, Slowness

Jörg Reuter

Managing Director, Narrative Foods

Lisa Althuber

Food Innovation Specialist, NOI Techpark

Manuela Pattis

Head of Innovation Unit, HGV South Tyrol

Martin Schweitzer

Managing Partner, 9inch capital partners

Mattèo Piano

Founding Partner di Growingdale & Innogusto

Philipp Kirnbauer

Director Project & Design, Compass Group PLC / Eurest

Robert Grimm

Director of Delivery & Associate, BIG – Bjarke Ingels Group

Silvia Unterweger

Senior Consultant Concept & Marketing, HGV South Tyrol

Univ.-Prof. Dr. med. Christian Sina

Director, Institute of Nutritional Medicine, UKSH Lübeck

Dr. Vanessa Borkmann

Research Director at the Fraunhofer IAO

Moderator

Summit 2026

Claudio Ruatti

Founder & Creative Director, Brand&Soda

Gina Vedova

Destination Management & Product, IDM Alto Adige

Wolfgang Töchterle

Director Marketing & Member of the Management Board of IDM Südtirol-Alto Adige

BEAM is for you if:

BEAM is the event for everyone who doesn’t wait for change, but leads it.

Live
the experience

Immerse yourself in BEAM: the event where hospitality innovators share real-world experiences, build strategic partnerships, and co-create sustainable solutions that redefine the industry.

Don’t just imagine the future. Create it with us.

Lead the Shift!

300+ participants

35+ speakers

40+ partners

Because the future isn’t something that happens, it’s something we build.

We don’t settle for adapting to change. We lead it, together.
We don’t look for random networking, we build meaningful connections.
We don’t aim to just inspire, we aim to transform.

2 days of

transformation

*Simultaneous interpretation available for all keynotes
** Subject to change / Program under development
11:30
Welcome & Registration
12:00
Get Together Lunch by Next Gen BBZ Emma Hellenstainer
13:00
Opening Ceremony BEAM 26: Lead the Shift!
13:10
Born @ BEAM 2025
From idea to reality in just 12 months: How a panel talk at BEAM 2025 sparked the non-profit project ‘ICC’, the Institute for Culinary Culture, with the aim of changing the culinary world for the better.
Speaker: Andreas Tuffentsammer
Language: German
13:20
Global Trends to Watch: Between Less and Wow!
Exploring the macro trends shaping consumer mindsets in 2026 — and how brands can anticipate them rather than simply react to them.
Speaker: Sabine Rogg
Language: German
13:40
Human Hospitality: What truly resonates with people!
An engaging exchange on current trends in hospitality with representatives of minimalism (simple and community-oriented) and maximalism (luxurious and opulent).
Speaker: Sabine Rogg, Magnus Busch
Language: German
14:15
Speed Meet - Networking Moment
14:20
Lead the Shift. Disrupt the Industry. Redefine Hospitality.
How new innovative business models, revolutionary guest journeys, and a Gen Z workforce contribute to a winning hospitality company with employees as co-owners.
Speaker: Sven Sallaerts
Language: English
15:00
High Impact Keynote & Interview Tyler Brûlé
Speaker: Tyler Brûlé - moderated by Wolfgang Töchterle
15:45
Give your Brain some Recovery! - Coffee Break by Next Gen BBZ Emma Hellenstainer
16:30 - 18:15
BEAM Lab 1 powered by HGV
How the hotel of the future becomes a synergy hub, self-organizing structure, and societal anchors.
Speaker: Dr. Vanessa Borkmann, Dr. Constanze Heydkamp, Manuela Pattis, Silvia Unterweger
Language: German
16:30 - 18:15
BEAM Lab 2
How spatial design can intentionally create resonance between space and people: when spaces enable connection, interaction and shared experience.
Speaker: Philipp Kirnbauer, Joana Dickinson, Corina Meroth, Robert Grimm, Timon Grau, Melchior Grau, Thomas Lorenzen
Language: English
16:30 - 18:15
BEAM Masterclass 1 powered by Food Service Innovation Lab by Dussmann
How Foodservice & Wellbeing can become a new economic engine and shapers of a sustainable future.
Speaker: Christian Hamerle, Jörg Reuter, Tilo Hühn, Christian Sina, Roger A. Jann
Language: German
16:30 - 18:15
BEAM Masterclass 2 powered by NOI
How foodservice (HoReCa) can play a more active role in the creation and popularisation of new food introductions.
Speaker: Mattèo Piano, Lisa Althuber
Language: English
16:30 - 18:15
BEAM Masterclass 3
Learn everything about authentic community building and branding through crowdfunding and mezzanine capital, as well as natural capital for financing regenerative projects in the Alpine region.
Speaker: Martin Schweitzer, Anne Aubrunner, Katarina Furlan (Landbanking Group), Dieter Kofler (Sparkasse), Raphael Kofler, Sven Sallaerts, Magnus Busch, Martin Damian (Cyprianerhof), Johannes Schneebacher (Euregio+)
Language: German
18:15
Day 1 Wrap-Up in H1 Eventspace
19:30-
23:00
Evening Experience @ Maretsch Castle
Premium and Executive Tickets only - no organized transfer provided; participants are required to arrange their own arrival and departure
08:30
Kickstart Breakfast by Next Gen BBZ Emma Hellenstainer
09:00
Welcome Day 2
09:10
Facing Uncertainty: Navigating the Unkown. Our Biggest Fear and Chance at the Same Time.
Exploring and integrating our emotions, role and tools in building and leading the future of regenerative hospitality, together.
Speaker: Boris Lebedev
Language: German
9:50
Powered by Verkehrsamt Bozen
Leading the Shift: How The Swedish Prescription Turned Wellbeing into Global Brand Relevance.
How Visit Sweden turned the Swedish lifestyle into a global phenomenon and completely reshaped the logic of traditional tourism marketing.
Speaker: Nils Persson
Language: English
10:30
South Tyrolean Innovation Panel: Turning Vision into Transformation
How South Tyrolean pioneers are not only shaping, but leading the future of guest experiences – from co-living & workation to longevity, culinary culture, and local production.
Speaker: franz&mathilde - Sarah Tribus & Philipp Grem, Palace Hotel Meran - Maximilian Newiger, Mount Becher / Erlebnishotel Gassenhof - Manfred Volgger
Language: German
11:15
Networking Moment "Find your match" & Energy Break by Next Gen BBZ Emma Hellenstainer
11:50
The Art of Creating Meaningful Places: Rediscovering the past. Redesigning the future
A seed, an idea, a direction - from dream to destination: L’Angelica Corte Palazzina
Speaker: Angelica Megan Galeazzi
Language: Italian
12:15
Villa Viva: A Field of Synchronicity – Where Creativity, Impact, and Social Entrepreneurship Come Together
Using the example of Villa Viva, Benji shows how to create a social guesthouse where music, art, sports, and social engagement meet to transform ideas into concrete projects.
Speaker: Benjamin Adrion
Language: German
12:45
Closing BEAM 2026
13:00
Good Bye Lunch by Next Gen BBZ Emma Hellenstainer: Joint Closing & Reflection

Redefining

hospitality,

together

BEAM is much more than a summit: it’s a movement that brings together innovators and decision-makers. At BEAM, we tackle the key challenges facing the hospitality industry, including sustainability, digitalization, and new business models, while driving meaningful changes that lead to real transformation.

Reviews

Maria-Elisabeth Laimer

Co-Founder of FREEDL

 

I believe in hospitality that thinks beyond industry boundaries.
BEAM connects disciplines and thus becomes a driving force for cultural and social change.

Dario Vignali

Founder of Marketers

True growth happens in ecosystems that make it possible. BEAM is one of them.

gordana

Gordana Stevancevic

Founder of steva hemp

 

BEAM is a space for authentic relationships, where networking turns into deep dialogue and ideas for tomorrow’s hospitality are born.

Wolfgang Töchterle

Marketing Director of IDM Südtirol-Alto Adige

 

A good place to live is also a good place to visit. We act according to the principle: it’s good only if it’s good for everyone.

Buy ticket

19 and 20 May 2026 | Bolzano, Italy

2026

Standard

Ticket

249€

+ VAT

Premium

Ticket

499€

+ VAT

Executive

Ticket

799€

+ VAT

Frequently asked

questions

Which payment methods are accepted?
We accept payments by credit card.
Yes. The invoice is issued automatically upon purchase. If you don’t see it, check your SPAM folder. For further assistance, please contact beam@fieramesse.com.
No, tickets are non-refundable. We recommend carefully checking the date and availability before purchasing.

Yes, it’s possible to change the name on the ticket by May 15th by contacting the customer support (beam@fieramesse.com) for assistance.

For the most up-to-date information on how to reach the fair, please visit:

https://www.fierabolzano.it/en/district/how-to-get-her

Yes. The hotels affiliated with the event are listed here:
https://www.fierabolzano.it/en/district/hotels

Yes, without additional payment fee.

Tickets are valid for the full 2‑day Summit. Each ticket is personal and therefore cannot be shared, transferred, or split between multiple people or single days.

Thank you for your understanding: the Summit thrives on shared experiences, open exchange, and continuous participation throughout the event. This spirit creates a special atmosphere that strengthens the community and allows authentic connections to emerge.

Stay up-to-date about our events, get useful information in advance! Of course free of charge.