Tyler Brûlé is the Editorial Director & Chairman of Monocle, and the founder of creative agency Winkreative. A journalist by trade, Brûlé brings an entrepreneurial spirit and worldly outlook to both organisations. The early identification of global and national trends in hospitality and architecture is part of Monocle’s core business. Through an international network of correspondents and trend scouts, the editorial team observes developments around the world that are shaping the future of travel, hospitality and design. Building on these insights, Tyler Brûlé offers a perspective on key global trends in hospitality and explores their relevance particularly for Europe and its destinations. At the same time, he highlights how independent hotels can position themselves within this context as drivers of innovation and trendsetters for the entire industry. Tyler Brûlé’s talk is primarily aimed at progressive hoteliers from the DACH region and Italy who want to understand which developments will shape the sector in the years ahead—and how they can actively help shape them. (© Arata Suzuki)

Philipp Grem and Sarah Lena Tribus are the hosts of franz&mathilde, the first coliving and workation retreat in South Tyrol. Previously, both worked at a consulting company focused on new ways of working. Shortly before the outbreak of the COVID-19 pandemic, they began renovating the project—at a time when remote work was rapidly accelerating. Today, Sarah Lena Tribus works as a freelance interior designer and illustrator, while Philipp Grem manages the coliving full-time. Together, they pursue the vision of creating a place where like‑minded people can connect, work, and experience new adventures. At BEAM, they will speak about their pioneering project in South Tyrol and share their experiences with coliving and workation.

Manfred is a South Tyrolean distiller, brewer, and coffee roaster, as well as co‑initiator of the culinary project “Mount Becher” in the Ridnaun Valley. With a strong passion for regional raw ingredients, traditional craftsmanship, and innovative taste concepts, he develops characterful distillates, house‑brewed beer specialties, and individually roasted coffee varieties with an alpine character. At the Genusshaus Mount Becher, Manfred Volgger combines authentic South Tyrolean culinary culture with modern experience formats, creating a place where quality, regionality, and hospitality take center stage. His philosophy is based on genuine craftsmanship, sustainable thinking, and the enthusiasm to introduce guests to the diversity of alpine aromas and regional products in a special way. At BEAM, Manfred will speak about the uniqueness of the Genusshaus. (© Brandnamic)

Philip Ibrahim has been General Manager of MOA Berlin since March 2025. Deeply rooted in the Berlin district of Moabit, he is driving the positioning of the venue as an independent “Urban Hub” that connects international business, community, and neighborhood life. Since January 2026, MOA Berlin has consciously focused on local identity and high operational agility rather than an international franchise model. A central focus of his work is the promotion of talent and the training of young professionals in order to actively address the shortage of skilled workers in the hospitality industry. Previously, in 2019, he opened what is now The Social Hub Berlin and, over the course of more than 18 years, helped shape innovative hotel concepts at the international company Accor. In addition, he has long been committed to diversity and innovation in the industry, including serving as Vice President of DEHOGA Berlin. (© MOA Berlin)

Maximilian has been the General Manager of Palace Merano for nearly 20 years and is considered one of the leading figures in European Health Hospitality. Under his leadership, the property—awarded multiple times, including the Condé Nast Traveller Wellness & Spa Award 2025—has established itself as an international benchmark for holistic health, regeneration, and longevity programs. His work focuses on the hospitality dimension: he leads a team of around 130 staff members and is responsible for translating health and wellness concepts into an authentic, personalized, and high-level guest experience. The medical, therapeutic, and programmatic content—including the Revital® Method—is overseen by Dr. Massimiliano Mayrhofer and a multidisciplinary network of specialists collaborating with Palace Merano. Maximilian works in close synergy with them—together with CEO Stefano Plotegher—to ensure that every aspect of the stay reflects Palace Merano’s vision: living longer, in good health. As a speaker at BEAM, he will share insights on the future of longevity from a hospitality perspective, and on its role as a key driver in the next generation of Health Hospitality.

Thomas has been working on acoustic solutions at Kvadrat Acoustics for over 15 years and is responsible for the Acoustics area within the Architecture & End Users segment. His focus is on complex architectural projects in the fields of headquarters, landmarks, hospitality, as well as financing and consulting. In this context, he supports projects with a particular understanding of the connection between acoustics, design, and functional spatial design.

Angelica is a manager and founder of L’Angelica Corte Palazzina on Lake Garda. Her path is deeply rooted in hands-on experience—a journey that began at a young age, shaped by hard work, dedication, and the search for her place in the world. From her early steps in gastronomy to entering the world of hospitality, she built her skills through practice, navigating challenges, travel, and growing responsibilities. A grounded path of trial, intuition, and reinvention led her to develop a personal vision of the industry and to found four hospitality start-ups. At BEAM, she shares the creative process behind this journey: an idea that started as a seed and took shape through experiences, decisions, and inner direction. Today, this path is reflected in an authentic, essential approach to hospitality, where the value of place and human connection remains at the core.

Andreas is a hospitality strategist, serial founder, and was Germany’s youngest Michelin-starred chef in 2011. In 2016, he co-founded the fast-casual restaurant chain “Beets&Roots” in Berlin, which now operates 20 locations across eight cities. As a consultant to more than 50 well-known hospitality brands, he is currently working with “Restaurant Hero,” founded in 2025, to address the industry’s key challenge. Knowledge and training are often lacking – and when available, they tend to be exclusive and difficult to access. This is exactly where Restaurant Hero comes in, acting as an external training and development partner for the most important resource in any hospitality business: its people. Andreas already took the stage at BEAM last year – and it was there, at BEAM 2025, that he came up with the idea to found the non-profit ICC – Institute for Culinary Culture.

Nils is Chief Marketing Officer and a member of Visit Sweden’s management team, leading the organization’s brand and marketing initiatives. By leveraging digital platforms and modern communication strategies, he and his team have positioned Sweden as a premier travel destination, earning repeated recognition at international forums and prestigious awards such as Cannes Lions, One Show, Clio Awards, Eurobest, Effie Awards and many more. He also leads the marketing campaign “The Swedish Prescription”, a standout example of bold tourism marketing. With this initiative, Sweden became the first country in the world, as prescribed by doctors. The initiative highlights that Sweden not only offers stunning natural landscapes but also fosters a lifestyle with scientifically proven benefits for physical and mental health, helping visitors restore balance between body and mind.

Sven has successfully developed sixteen distinctive hospitality concepts, several of which are (partially) owned by him and the entire Younique Concepts team. Four new outlets are currently in the pipeline, with a strong focus on the international expansion of the acclaimed Pesca brand, now proudly present in Rotterdam, Amsterdam, Nice and Hamburg. Younique Concepts is widely recognized in the Netherlands for its groundbreaking business and HR model, transforming employees into true co-entrepreneurs, as well as for bold marketing strategies and immersive guest experiences. For 2026, another international Pesca location and two entirely new concepts in the Netherlands are planned – among them a luxurious 300-room 5-star hotel and an ambitious 1,000 m² “Azian” rooftop hospitality concept designed to surprise and delight visitors. (© Richella de Groot)

Magnus is a hospitality entrepreneur, hotel operator and real estate strategist with a strong focus on future-oriented concepts for living, working and travel. As founder and operator of the nook society, he has created a new segment in leisure hospitality: EXPERIENCE TRAVEL, blending wellbeing, new work and community. Magnus develops spaces that unite hospitality, community, wellness and culture in a unique way – from boutique hotels and retreats to member-driven spaces fostering encounter and exchange. By viewing experience, brand and operations as one integrated system and combining strategy with hands-on execution, Magnus has repositioned underperforming properties, implemented modern asset-light business models and unlocked new target groups in established markets. (© Michael Frick Photography)

Sabine is driven by endless curiosity: a desire to understand why people act the way they do, and what they will expect and do next. Her field of impact lies where brands and people meet in inspiring and meaningful ways. With more than 15 years of experience in strategic consulting and a keen sensitivity to cultural change, Sabine demonstrates why cultural relevance becomes a decisive success factor for brands in times of accelerated change. In her keynote, she explores the key drivers shaping shifts in consumer mindsets and translates them into the reality of the hospitality industry. She highlights the trends and expectations that will shape hotels, gastronomy and hospitality brands in the years ahead, and what it takes to stay relevant and deliver authentic guest experiences. (© Sonja Herpich)

Benjamin’s focus is on developing the innovative Villa Viva project in Cape Town, Hamburg and, from 2027, in Berlin at Holzmarkt. Villa Viva is far more than a guesthouse – it is a place for participation, creativity and social engagement. It creates spaces for encounter, inspiration and impact, fostering lived diversity, collective action and cultural openness. Inspired by music, art and sports, it emerges as a social house for people who want to make a tangible difference. Here, ideas turn into projects and the motto “Water for all – All for water” truly comes alive. After his career as a professional footballer, Benji founded the non-profit Viva con Agua in 2005. Since then, he has devoted himself with full passion to securing global access to clean drinking water. (© Ariane Gramelspacher)

Boris is a speaker, business consultant and lecturer on regenerative and sustainable topics. He speaks candidly and with heartfelt honesty about where we stand in times of change and where we wish to go together. Through his real-talk on leadership and current developments, he inspires people in hospitality and beyond not to give up and to believe in transformation, even when it feels frustrating or uncertain. His keynotes go straight to the heart, provoke thought and convey regenerative business, livable futures and sustainable change. True to “walk the talk,” he lives what he teaches and carefully crafts each appearance to be interactive, engaging and tailored to the audience. For over 10 years, he has worked in the field and is active with Reinventing Society and the young Club of Rome Germany. (© Jaqueline Schulz)