Hospitality Gamechanger Summit
Lead the Shift!
19 e 20 May 2026 | Bolzano, Italy
Shape the future of hospitality
BEAM is the event where hospitality leaders come together to innovate and build the future of the industry.
Top Speakers of the international hospitality industry
Main Stage Keynotes
BEAM Labs
Networking Moments
Join the international summit dedicated to the future of hospitality
BEAM brings together international hospitality leaders: professionals and innovators who want to develop new ideas, build strategic partnerships, and turn industry challenges into concrete opportunities.
During two days of inspiration, networking, and hands-on experiences, participants will have the opportunity to engage with industry leaders, share their visions, build strategic collaborations, and discover new solutions for the global hospitality ecosystem.
What unites us is more than an industry: It’s the vision of a more human, sustainable, and transformative hospitality.
Join the international summit dedicated to the future of hospitality
Training
Networking
Innovation
Vision
Keynote Speaker
Summit 2026
Benjamin Adrion
Boris Lebedev
Magnus Busch
Nils Persson
Sabine Rogg
Sven Sallaerts
Lab Speaker
Summit 2026
Dr. Constanze Heydkamp
Lisa Althuber
Manuela Pattis
Martin Luible
Martin Schweitzer
Mattèo Piano
Silvia Unterweger
Thomas Mur
Dr. Vanessa Borkmann
A location designed to
inspire
In the heart of South Tyrol, Bolzano is the place where innovation, nature, and quality of life come together. The city combines alpine culture with an international perspective, providing the perfect setting for a summit focused on the future of hospitality. Here, every detail reflects excellence: sustainability, design, and authentic hospitality.
BEAM is for you if:
- you’re a hotelier or manager looking to make your property more innovative
- you’re a chef or food producer who wants to create authentic and alternative culinary experiences
- you’re a designer or architect who wants to design more human, connected spaces
- you’re an entrepreneur or startup founder who wants to put technology at the service of hospitality
- you’re a destination manager who wants to develop regenerative tourism models
- you’re a leader or HR manager who wants to build more mindful and creative teams
- you’re an investor operating in the tourism industry
- you’re a collaborator eager to discover new industry trends
BEAM is the event for everyone who doesn’t wait for change, but leads it.
Live
the experience
Immerse yourself in BEAM: the event where hospitality innovators share real-world experiences, build strategic partnerships, and co-create sustainable solutions that redefine the industry.
Don’t just imagine the future. Create it with us.
Lead the Shift!
300+ participants
15+ speakers
30+ partners
Because the future isn’t something that happens, it’s something we build.
We don’t settle for adapting to change. We lead it, together.
We don’t look for random networking, we build meaningful connections.
We don’t aim to just inspire, we aim to transform.
2 days of
transformation
*Simultaneous interpretation available for all keynotes
** Subject to change / Program under development
11:45
Welcome & Registration
12:00
Get Together Lunch by Berufsbildungszentrum Emma Hellenstainer
13:00
Opening Ceremony BEAM 26: Lead the Shift!
13:15
Trends to Watch 2026 & the New Hospitality Segment "Experience Travel"
Speaker: Sabine Rogg, Magnus Busch
Language: German
14:00
Speed Meet - Networking Moment
14:15
Younique Concepts: A Winning Hospitality Brand
How new innovative business models, revolutionary guest journeys, and a Gen-Z workforce contribute to a winning hospitality company.
Speaker: Sven Sallaerts
Language: English
15:00
High Impact Keynote - coming soon
15:30
Give your Brain some recovery! - Coffee Break by Berufsbildungszentrum Emma Hellenstainer
5 BEAM Labs & Masterclasses running simultaneously – pick your favorite topic!
16:15
BEAM Lab
I FEEL SPACE - The Art of Playfulness & Resonance: Spatial Experience in Hospitality
How spatial design can intentionally create resonance between space and people: when spaces enable connection, interaction and shared experience.
Speaker: Philipp Kirnbauer, Joana Dickinson, Corina Meroth
Language: English
16:15
BEAM Lab powered by HGV
FutureHotel Projections 2035 by Fraunhofer IAO – Hotels at a Turning Point: Beds Are So Yesterday
How the hotel of the future becomes a community hub, mobility centre, and innovation platform.
Speaker: Dr. Vanessa Borkmann, Dr. Constanze Heydkamp, Manuela Pattis, Silvia Unterweger
Language: German
16:15
BEAM Masterclass powered by NOI
Hospitality: A catalyst for new food development and introduction
How foodservice can play a more active role in the creation and popularisation of new food introductions.
Speaker: Matteo Piano, Lisa Althuber
Language: English
16:15
BEAM Masterclass powered by Food Service Innovation Lab by Dussmann
The 5 Trillion Dollar Business Case – Food as the Next Big Thing after the Internet
How Foodservice & Wellbeing can become a new economic engine and shapers of a sustainable future.
Speaker: Christian Hamerle, Jörg Reuter, Tilo Hühn, Christian Sina, Jann Roger, Gereon Schulze Althoff
Language: German
16:15
BEAM Masterclass
No more money from banks? Innovative Approaches to Financing Hospitality Projects
New strategies and practical examples for financing sustainable initiatives, alongside innovative capital solutions for hospitality projects, from crowdfunding to mezzanine.
Speaker: Martin Schweitzer, Anne Aubrunner
Language: German
18:15
Day 1 Wrap-Up in H1 Eventspace
19:30-
23:00
Evening Experience @ Maretsch Castle
Premium and Executive Tickets only
08:30
Kickstart Breakfast by Berufsbildungszentrum Emma Hellenstainer: The perfect start of the day!
09:00
Welcome Day 2
09:15
Regenerative Leadership: Leading with Purpose in Times of Change
An honest real-talk about how to stay inspired, motivated, and drive sustainable transformation in uncertain times.
Speaker: Boris Lebedev
Language: German
09:45
Morning Momentum / Relaxing Moment
10:00
Powered by Verkehrsamt Bozen
Sweden on prescription? How Visit Sweden got the world talking
How Visit Sweden turned the Swedish lifestyle into a global phenomenon and completely reshaped the logic of traditional tourism marketing.
Speaker: Nils Persson
Language: English
10:30
South Tyrolean Innovation Panel: Solving Global Challenges with Local Resources
Language: German
11:15
Networking Moment "Find your match" & Coffee Break by Berufsbildungszentrum Emma Hellenstainer
12:00
Italian Keynote - coming soon
12:30
Villa Viva: A Field of Synchronicity – Where Creativity, Impact, and Social Entrepreneurship Come Together
Using the example of Villa Viva, Benji shows how to create a social guesthouse where music, art, sports, and social engagement meet to transform ideas into concrete projects.
Speaker: Benjamin Adrion
Language: German
13:00
Closing BEAM 2026
13:15
Good Bye Lunch by Berufsbildungszentrum Emma Hellenstainer: Joint Closing & Reflection
An experience designed to
transform
Interactive
Workshops
Not passive lectures, but immersive labs where participants actively collaborate in creating innovative solutions. Facilitated by international experts, these workshops combine cutting-edge theory with hands-on application.
An experience designed to
Connect
Culinary
Experiences
Food as a medium for innovation and networking: From tastings of innovative products and lunches featuring local ingredients to an exclusive dinner in an atmospheric setting that fosters meaningful conversations.
Redefining
hospitality,
together
BEAM is much more than a summit: it’s a movement that brings together innovators and decision-makers. At BEAM, we tackle the key challenges facing the hospitality industry, including sustainability, digitalization, and new business models, while driving meaningful changes that lead to real transformation.
Reviews
Maria-Elisabeth Laimer
Co-Founder of FREEDL
I believe in hospitality that thinks beyond industry boundaries. BEAM connects disciplines and thus becomes a driving force for cultural and social change.
Dario Vignali
Founder of Marketers
True growth happens in ecosystems that make it possible. BEAM is one of them.
Gordana Stevancevic
Founder of steva hemp
BEAM is a space for authentic relationships, where networking turns into deep dialogue and ideas for tomorrow’s hospitality are born.
Wolfgang Töchterle
Marketing Director of IDM Südtirol-Alto Adige
A good place to live is also a good place to visit. We act according to the principle: it’s good only if it’s good for everyone.
Buy ticket
19 and 20 May 2026 | Bolzano, Italy
Standard
Ticket
249€
+ VAT
- 2 days of Summit
- Keynotes
- Labs & Networking Sessions
- Food moments and coffee breaks (Evening Experience not included)
- Free public transport throughout South Tyrol
Premium
Ticket
499€
+ VAT
- 2 days of Summit
- Keynotes
- Labs & Networking Sessions
- Food moments and coffee breaks + Evening Experience (May 19)
- Goodie Bag
- Access to abstracts and video recordings
- Free public transport throughout South Tyrol
Executive
Ticket
799€
+ VAT
- 2 days of Summit
- Keynotes
- Labs & Networking Sessions
- Food moments and coffee breaks + Evening Experience (May 19)
- Goodie Bag
- Access to abstracts and video recordings
- Executive Corner with Partners and Speakers
- Exclusive access to the front rows by the main stage
- Free public transport throughout South Tyrol
Frequently asked
questions
Which payment methods are accepted?
Can I receive an invoice for my ticket?
Are tickets refundable?
I can’t attend anymore — can I change the name on my ticket?
Yes, it’s possible to change the name on the ticket by May 15th by contacting the customer support (beam@fieramesse.com) for assistance.
How do I get to the event?
For the most up-to-date information on how to reach the fair, please visit:
Are there partner hotels nearby?
Yes. The hotels affiliated with the event are listed here:
https://www.fierabolzano.it/en/district/hotels
I’m arriving at the event with a suitcase: Is there a checkroom?
Yes, without additional payment fee.