Hospitality Gamechanger Summit

Lead the Shift! 

19 e 20 May 2026 | Bolzano, Italy

Shape the future of hospitality

BEAM is the event where hospitality leaders come together to innovate and build the future of the industry.

19 and 20 May 2026 | Bolzano, Italy

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Top Speakers of the international hospitality industry

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Main Stage Keynotes

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BEAM Labs

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Networking Moments

Join the international summit dedicated to the future of hospitality

BEAM brings together international hospitality leaders: professionals and innovators who want to develop new ideas, build strategic partnerships, and turn industry challenges into concrete opportunities.

 

During two days of inspiration, networking, and hands-on experiences, participants will have the opportunity to engage with industry leaders, share their visions, build strategic collaborations, and discover new solutions for the global hospitality ecosystem.

What unites us is more than an industry: It’s the vision of a more human, sustainable, and transformative hospitality.

Join the international summit dedicated to the future of hospitality

Training

Networking

Innovation

Vision

Keynote Speaker

Summit 2026

Benjamin Adrion

Initiator of Viva con Agua & Villa Viva

Boris Lebedev

Speaker, Business consultant and lecturer

Magnus Busch

Founder nook Society

Nils Persson

Chief Marketing Officer, Visit Sweden

Sabine Rogg

Managing Director Avantgarde Germany & Trendbüro

Sven Sallaerts

Co-founder Younique Concepts

Lab Speaker

Summit 2026

Dr. Constanze Heydkamp

Research Associate at the Fraunhofer IAO

Lisa Althuber

Food Innovation Specialist, NOI Techpark

Manuela Pattis

Head of Innovation Unit, HGV South Tyrol

Martin Luible

Head of Content BEAM

Martin Schweitzer

Managing Partner, 9inch capital partners

Mattèo Piano

Founding Partner di Growingdale & Innogusto

Silvia Unterweger

Senior Consultant Concept & Marketing, HGV South Tyrol

Thomas Mur

General Manager of Fiera Bolzano

Dr. Vanessa Borkmann

Research Director at the Fraunhofer IAO

BEAM is for you if:

BEAM is the event for everyone who doesn’t wait for change, but leads it.

Live
the experience

Immerse yourself in BEAM: the event where hospitality innovators share real-world experiences, build strategic partnerships, and co-create sustainable solutions that redefine the industry.

Don’t just imagine the future. Create it with us.

Lead the Shift!

300+ participants

15+ speakers

30+ partners

Because the future isn’t something that happens, it’s something we build.

We don’t settle for adapting to change. We lead it, together.
We don’t look for random networking, we build meaningful connections.
We don’t aim to just inspire, we aim to transform.

2 days of

transformation

*Simultaneous interpretation available for all keynotes
** Subject to change / Program under development
11:45
Welcome & Registration
12:00
Get Together Lunch by Berufsbildungszentrum Emma Hellenstainer
13:00
Opening Ceremony BEAM 26: Lead the Shift!
13:15
Trends to Watch 2026 & the New Hospitality Segment "Experience Travel"
Speaker: Sabine Rogg, Magnus Busch
Language: German
14:00
Speed Meet - Networking Moment
14:15
Younique Concepts: A Winning Hospitality Brand
How new innovative business models, revolutionary guest journeys, and a Gen-Z workforce contribute to a winning hospitality company.
Speaker: Sven Sallaerts
Language: English
15:00
High Impact Keynote - coming soon
15:30
Give your Brain some recovery! - Coffee Break by Berufsbildungszentrum Emma Hellenstainer
5 BEAM Labs & Masterclasses running simultaneously – pick your favorite topic!
16:15
BEAM Lab
I FEEL SPACE - The Art of Playfulness & Resonance: Spatial Experience in Hospitality
How spatial design can intentionally create resonance between space and people: when spaces enable connection, interaction and shared experience.
Speaker: Philipp Kirnbauer, Joana Dickinson, Corina Meroth
Language: English
16:15
BEAM Lab powered by HGV
FutureHotel Projections 2035 by Fraunhofer IAO – Hotels at a Turning Point: Beds Are So Yesterday
How the hotel of the future becomes a community hub, mobility centre, and innovation platform.
Speaker: Dr. Vanessa Borkmann, Dr. Constanze Heydkamp, Manuela Pattis, Silvia Unterweger
Language: German
16:15
BEAM Masterclass powered by NOI
Hospitality: A catalyst for new food development and introduction
How foodservice can play a more active role in the creation and popularisation of new food introductions.
Speaker: Matteo Piano, Lisa Althuber
Language: English
16:15
BEAM Masterclass powered by Food Service Innovation Lab by Dussmann
The 5 Trillion Dollar Business Case – Food as the Next Big Thing after the Internet
How Foodservice & Wellbeing can become a new economic engine and shapers of a sustainable future.
Speaker: Christian Hamerle, Jörg Reuter, Tilo Hühn, Christian Sina, Jann Roger, Gereon Schulze Althoff
Language: German
16:15
BEAM Masterclass
No more money from banks? Innovative Approaches to Financing Hospitality Projects
New strategies and practical examples for financing sustainable initiatives, alongside innovative capital solutions for hospitality projects, from crowdfunding to mezzanine.
Speaker: Martin Schweitzer, Anne Aubrunner
Language: German
18:15
Day 1 Wrap-Up in H1 Eventspace
19:30-
23:00
Evening Experience @ Maretsch Castle
Premium and Executive Tickets only
08:30
Kickstart Breakfast by Berufsbildungszentrum Emma Hellenstainer: The perfect start of the day!
09:00
Welcome Day 2
09:15
Regenerative Leadership: Leading with Purpose in Times of Change
An honest real-talk about how to stay inspired, motivated, and drive sustainable transformation in uncertain times.
Speaker: Boris Lebedev
Language: German
09:45
Morning Momentum / Relaxing Moment
10:00
Powered by Verkehrsamt Bozen
Sweden on prescription? How Visit Sweden got the world talking
How Visit Sweden turned the Swedish lifestyle into a global phenomenon and completely reshaped the logic of traditional tourism marketing.
Speaker: Nils Persson
Language: English
10:30
South Tyrolean Innovation Panel: Solving Global Challenges with Local Resources
Language: German
11:15
Networking Moment "Find your match" & Coffee Break by Berufsbildungszentrum Emma Hellenstainer
12:00
Italian Keynote - coming soon
12:30
Villa Viva: A Field of Synchronicity – Where Creativity, Impact, and Social Entrepreneurship Come Together
Using the example of Villa Viva, Benji shows how to create a social guesthouse where music, art, sports, and social engagement meet to transform ideas into concrete projects.
Speaker: Benjamin Adrion
Language: German
13:00
Closing BEAM 2026
13:15
Good Bye Lunch by Berufsbildungszentrum Emma Hellenstainer: Joint Closing & Reflection

Redefining

hospitality,

together

BEAM is much more than a summit: it’s a movement that brings together innovators and decision-makers. At BEAM, we tackle the key challenges facing the hospitality industry, including sustainability, digitalization, and new business models, while driving meaningful changes that lead to real transformation.

Reviews

Maria-Elisabeth Laimer

Co-Founder of FREEDL

 

I believe in hospitality that thinks beyond industry boundaries.
BEAM connects disciplines and thus becomes a driving force for cultural and social change.

Dario Vignali

Founder of Marketers

True growth happens in ecosystems that make it possible. BEAM is one of them.

gordana

Gordana Stevancevic

Founder of steva hemp

 

BEAM is a space for authentic relationships, where networking turns into deep dialogue and ideas for tomorrow’s hospitality are born.

Wolfgang Töchterle

Marketing Director of IDM Südtirol-Alto Adige

 

A good place to live is also a good place to visit. We act according to the principle: it’s good only if it’s good for everyone.

Buy ticket

19 and 20 May 2026 | Bolzano, Italy

2026

Standard

Ticket

249€

+ VAT

Premium

Ticket

499€

+ VAT

Executive

Ticket

799€

+ VAT

Frequently asked

questions

Which payment methods are accepted?
We accept payments by credit card.
Yes. The invoice is issued automatically upon purchase. If you don’t see it, check your SPAM folder. For further assistance, please contact beam@fieramesse.com.
No, tickets are non-refundable. We recommend carefully checking the date and availability before purchasing.

Yes, it’s possible to change the name on the ticket by May 15th by contacting the customer support (beam@fieramesse.com) for assistance.

For the most up-to-date information on how to reach the fair, please visit:

https://www.fierabolzano.it/en/district/how-to-get-her

Yes. The hotels affiliated with the event are listed here:
https://www.fierabolzano.it/en/district/hotels

Yes, without additional payment fee.

Stay up-to-date about our events, get useful information in advance! Of course free of charge.